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Synergy Restaurant Consultants
Project type
Logo Design Rebranding
Date
October 2023
Location
Dallas
Role
Graphic Designer
The branding for Synergy reflects their 35 years of restaurant consulting expertise with a thoughtful and inviting visual identity. The hand-script typeface brings a sense of charm and warmth, creating an approachable and trustworthy feel—qualities that resonate with the hospitality industry. This is balanced by a bold, all-caps typeface, ensuring key information is clear and professional.
The design’s half hand-drawn, half-image effect adds a personal touch while maintaining a refined polish, symbolizing the fusion of creativity and precision in their services, which include menu development, restaurant design, operations, marketing, branding, and HR.
The color palette—deep wine red, custom black, and soft beige—exudes a sense of richness and familiarity, while the wine stain imprint element ties back to the restaurant world, adding a playful yet professional detail. This branding approach conveys Synergy’s deep industry knowledge while fostering trust and approachability, ensuring a perfect balance of charm and expertise.













