Birdy’s Bagels is a celebration of the handmade, the kind of brand where you can see the human touch in every detail. The rebrand pulls inspiration from the real rhythm of the shop: the checkbook order slips Holly scribbles on, the scratch-made bagels, and the beautifully imperfect charm that comes from doing things by hand. Hand-drawn illustrations, uneven stripes, and bagel textures carry that warmth forward, creating a visual language that feels approachable, lively, and unapologetically human. Birdy’s doesn’t aim for perfection, it captures the joy and authenticity of making something real.