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Car Wars

Project type

Brand Book, Rebrand

Date

Fall 2023

Location

Dallas

Role

Graphic Designer

Car Wars, a lead call tracking and cloud phone system for dealerships needed a rebranding. Inspired by Star Wars, their original logo, colors and fonts were to stay the same. New patterns, shapes and a darker mode without major alterations to the rest of the brand created a modern update, aligning perfectly with the expectations of the current audience while still attracting new clientele.

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©2025 by Ashley Moran.
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