We partnered with Clay Shooters Supply to craft a refreshed visual identity for their email marketing and social media—a rebrand that enhanced their digital presence without losing the essence their audience loves. We refined the color palette by integrating burnt black, safety green, and a signature touch of muddy brown, while keeping the familiar clay orange. To create a more grounded, tactile feel, we incorporated ripped paper and crumpled textures—elements that reflect the blue-collar, on-the-go nature of their customers. Selective black-and-white photo treatments help direct focus, ensuring a clean and effective design.

The tone of the emails is direct and no-nonsense, keeping the mostly older male audience engaged with clear messaging—no bows or glitter here. Within just 60 days, these design enhancements drove a significant boost in email clicks, orders, and overall email list growth. Our collaborative approach ensured the rebrand resonated with both new and loyal customers, proving that thoughtful design can deliver impressive, measurable results.