Dumpster Pixie is more than just a brand—it’s a reflection of Hel’s nomadic spirit, bold personality, and unfiltered storytelling. Living life on the road with her two trusted doggo companions, she’s built a loyal TikTok following through her quick-witted phrases, raw authenticity, and love for cooking and music.

To bring Dumpster Pixie’s essence to life, we crafted a color palette that embodies Hel’s energy, featuring Dirt, a deep olive, Devil’s Lettuce, a vibrant chartreuse reminiscent of her hair, and other earthy, rebellious tones. Hand-drawn shapes add a raw, bold edge, while the bubbly logo offsets the structured fonts, striking the perfect balance between grit and playfulness. The result? A brand that feels as free-spirited and dynamic as Hel herself—fun, whimsical, and unmistakably true to form.